Blending Creator Storytelling with Rich Media Innovation

Turning UGC into a high-performance media experience

The Challenge

We needed to bring creator authenticity into programmatic performance.

My Role

Creative Director
Strategic Development
Cross-functional Execution Lead

Leveraged creator content within programmatic placements to drive outcomes at retail — a first for the brand

category buyers + flavor behavior

UGC + motion

thumb-stopping moments

Drove engagement and built category affinity