Redefining Retail Connection for Publix
Delivering a modern omni-channel strategy for corporate program awareness
The Challenge
Publix needed a forward-thinking approach to align creative across retail events and digital platforms to drive awareness for new and on sale products.
My Role
Creative Director and Copywriter
Strategic Development & Pitch
Cross-functional Execution Lead
From Idea to Impact:
Connecting Every Touchpoint
Personalized Display
Digital Out of Home
Paid Social
the Outcome
Elevated creative perception across retail partners
the impact
Strengthened internal collaboration, positioning creative as irreplaceable