Quantifying Creative Value
building a framework for scalable, data-informed creativity
The Challenge
How do you measure creative value before you even make the work? The business faced a growing need to unify fragmented creative offerings across channels, platforms, and lines of business. Campaign packages had evolved in silos, creating inconsistency for clients and inefficiency for internal teams. Without a standardized framework, it was difficult to scale creative solutions or clearly communicate their value.
My Role
Conceptualized a framework to address expanding personalization needs and evolving product offerings
Established an organization-wide standard for defining and quantifying creative value
Implemented a scalable, functional system to ensure consistent execution across teams
Version 1 - Google Sheet
Version 2 - Web Based Application
THE IMPACT
Collaborated across creative, media strategy and revenue operations
Standardized creative formulas for scale
Unified strategy for omni-channel creative platforms across lines of business